About Inc42 Media
Inc42 is India’s #1 startup media and intelligence platform. It informs, educates, and empowers startup and business leaders through incisive reporting, insightful research, curated events and communities, and industry-leading executive programs.
Since our launch in 2015, we’ve become the authoritative voice in India’s startup ecosystem. Our work is recognized by global media outlets like The Wall Street Journal, Bloomberg, Reuters, and TechCrunch. We track more than 50,000 startups, offer in-depth research and market insights, and organize some of the most sought-after conferences and events in the startup space.
Through Inc42 Plus, our exclusive membership program, and Inc42 BrandLabs, our branded content and experience initiative, we cater to a community of decision-makers driving India's startup growth.
Job Overview
Inc42 Media is looking for a Social Media Lead who enjoys working in a fast-paced environment and loves the challenge of discovering what makes consumers “click.”
As a Social Media Lead, you will be responsible for Growth, Management & Creation Innovation on Inc42’s social media handles and other brand pages
Our ideal candidate is a passionate, creative & experienced social media professional preferably from a modern media brand or a content-first tech startup.
What You'll Do
Social Media Videos:
- Become a face for Inc42 videos on social media
- Take end-to-end ownership of video marketing right from video briefing to scripting and storyboarding to shoot and post-production
- Collaborate with internal and external video editors to timely publish videos across different social media platforms
Social Media Management
- Build, nurture, and grow various social media communities in terms of followers and members
- Manage the company’s social media groups, pages, and handles independently
- Create and market trend-based social media activities
- Track, measure, and analyze all initiatives on social media activities
- Monitor and engage in relevant social discussions
- Explore ways to engage and identify new social networks to reach our target buyers.
- Identify and advise the Promotion team on the most appropriate content formats for each platform and audience
- Work alongside other members of the Marketing team to distribute content that educates, entertains, and engages our target audiences and supports overall marketing goals
Weekly/Monthly reporting of performance on respective social media handles
Campaign Management
- Execute the social media campaigns planned monthly
- Ensure achievement of planned results from the campaigns
- Work with the team to plan social media calendar
- Weekly/monthly reporting of the respective campaign performance on social media
What We Require
- 3+ years of experience in social media marketing
- Preferably from modern digital media, content-first digital companies, or d2c company
- Has a strong understanding of content/content marketing and is fluent in communications
- Should have prior experience in minimum 2 of the following - Instagram, Twitter, Linkedin, Facebook
- Must have significant demonstrated growth on social media platforms earlier
- Should have experience with social media tools like Hootsuite, Facebook Business Manager, CoSchedule, Later etc
- Good To Haves: Has been a face on social media for a while and has a dynamic personality and is camera-friendly